Meet Katherine and Susan, the founders

Two sisters and moms believe dressing children can be fun and simple.

You could say they were destined to start a retail shop because it’s in their blood. They grew up watching our mom, owner of Town and Country Clothes in Mountain Brook, AL, serve clients and friends through her store.

They opened The Lili Pad in 2004 to fill the need we felt as moms looking for attractive, enjoyable childrenswear. It has grown over the years as they’ve gained loyal customers who feel like family, and help them expand their store with a sister brand, GiGi’s, for tweens.

The Lili Pad believes small businesses are the backbone of our community.

This motivates and inspires them to be involved and give back, being partner with the Junior League of Birmingham and other local charitable organizations.

Here’s the award they received:

Vestavia Hills Retailer of the Year (2018)
Best Tween Store (Best of Birmingham)
Best of Birmingham Parent’s Choice
Best of Vestavia Hills
Alabama Retailer of the Year (2008)